All Projects
Senior UI Designer
Designing Cadillac’s Luxury EV Range Website
This case study showcases the UI design i created for Cadillac’s EV Range website. The project encompassed designing two core bilingual templates: a homepage introducing the full range and individual product pages for each of the five models. The experience was crafted to embody Cadillac’s premium brand aesthetic, with an emphasis on luxury and elegance, subtly conveying the EV transition without making it the central design focus.
2 min est. read
View Project
Get started
Lead Product Designer
Reducing the drop-off rates by
19% at Sastaticket
This case study showcases the process and the problems I faced when trying to decrease the drop-off rates on the search results page, which was 61%, one of the key steps of the funnel in the booking experience for a platform with a 500k+ monthly user base. It highlights how I overcame challenges and came up with viable solutions through extensive research and testing, which eventually reduced drop-off by 19%. I was the lead on this project.
8 min est. read
View Project
Get started
Senior UI Designer
Building NEOM's Marketing Design System
I led the creation of a marketing design system for NEOM. Faced with inconsistent visuals and inefficient workflows, I built an atomic component library in Figma, ran iterations through testing, and streamlined brand assets, making campaign design faster, more cohesive, and future ready.
4 min est. read
View Project
Get started
Senior UI Designer
Designing DXB Airport’s Real-Time Express Maps for Seamless Terminal Navigation
This case study highlights the creation of DXB Airport’s Express Maps, a real-time wayfinding tool that helps travelers navigate terminals with clarity and ease. Accessible via QR codes, the maps deliver fast, intuitive guidance to gates, dining, and services, ensuring a smoother journey through one of the world’s busiest airports.
5 min est. read
Coming Soon
Get started
Senior UI Designer
Crafting a Bilingual Luxury Banking Website for KFH Private
This case study highlights the design of KFH Private’s bilingual corporate banking website, created to deliver a seamless and accessible experience for high-value clients. Balancing luxury, trust, and professionalism, the responsive platform combines minimalism with refined interactions like parallax effects, presenting complex financial services with clarity in both English and Arabic.
3 min est. read
View Project
Get started
Senior UI/UX Designer
Designing the First Wayfinding App for Autistic People at DXB
Designing DXB Inclusive Maps was both inspiring and demanding. The main challenge was creating a calm and supportive experience that avoided overstimulation while still guiding autistic travelers through complex airport processes. I simplified journeys into clear steps, tested colors and flows for accessibility, and refined interactions through research and iteration to make the experience intuitive and reassuring.
10 min est. read
Coming Soon
Get started
Senior UI Designer
Designing the Kia Tasman Digital Journey: Microsite to Configurator
This case study highlights the end-to-end design of Kia Tasman’s digital journey, combining a dedicated microsite with an interactive configurator. The microsite introduces the Tasman with a clear brand narrative and engaging visuals, while the configurator allows users to explore and personalize the vehicle through smooth, intuitive interactions. Together, they create a seamless experience that balances storytelling with functionality, guiding users from discovery to customization.
6 min est. read
Coming Soon
Get started
UX Case Study
Empowering Remote Teams with a Task-Management App
This case study highlights my work on a task management app for remote teams. I tackled challenges around poor communication and scattered workflows, then used research, prototyping, and testing to redesign the experience, making task tracking clearer, collaboration smoother, and boosting overall team efficiency.
12 min est. read
View Project
Get started
Reducing the drop-off rates by 19% at Sastaticket
Lead Product Designer
This case study showcases the process and the problems I faced when trying to decrease the drop-off rates on the search results page, which was 61%, one of the key steps of the funnel in the booking experience for a platform with a 500k+ monthly user base. It highlights how I overcame challenges and came up with viable solutions through extensive research and testing, which eventually reduced drop-off by 19%. I was the lead on this project.
8 min est. read
View Project
Get started
Senior UI/UX Designer
Designing the First Wayfinding App for Autistic People at DXB
Designing DXB Inclusive Maps was both inspiring and demanding. The main challenge was creating a calm and supportive experience that avoided overstimulation while still guiding autistic travelers through complex airport processes. I simplified journeys into clear steps, tested colors and flows for accessibility, and refined interactions through research and iteration to make the experience intuitive and reassuring.
10 min est. read
Coming Soon
Get started
Senior UI Designer
Designing the Kia Tasman Digital Journey: Microsite to Configurator
This case study highlights the end-to-end design of Kia Tasman’s digital journey, combining a dedicated microsite with an interactive configurator. The microsite introduces the Tasman with a clear brand narrative and engaging visuals, while the configurator allows users to explore and personalize the vehicle through smooth, intuitive interactions. Together, they create a seamless experience that balances storytelling with functionality, guiding users from discovery to customization.
6 min est. read
Coming Soon
Get started
Senior UI Designer
Building NEOM's Marketing Design System
I led the creation of a marketing design system for NEOM. Faced with inconsistent visuals and inefficient workflows, I built an atomic component library in Figma, ran iterations through testing, and streamlined brand assets, making campaign design faster, more cohesive, and future ready.
4 min est. read
View Project
Get started
Senior UI Designer
Crafting a Bilingual Luxury Banking Website for KFH Private
This case study highlights the design of KFH Private’s bilingual corporate banking website, created to deliver a seamless and accessible experience for high-value clients. Balancing luxury, trust, and professionalism, the responsive platform combines minimalism with refined interactions like parallax effects, presenting complex financial services with clarity in both English and Arabic.
3 min est. read
View Project
Get started
Senior UI Designer
Designing DXB Airport’s Real-Time Express Maps for Seamless Terminal Navigation
This case study highlights the creation of DXB Airport’s Express Maps, a real-time wayfinding tool that helps travelers navigate terminals with clarity and ease. Accessible via QR codes, the maps deliver fast, intuitive guidance to gates, dining, and services, ensuring a smoother journey through one of the world’s busiest airports.
3 min est. read
Coming Soon
Get started
UX Case Study
Empowering Remote Teams with a Task-Management App
This case study highlights my work on a task management app for remote teams. I tackled challenges around poor communication and scattered workflows, then used research, prototyping, and testing to redesign the experience, making task tracking clearer, collaboration smoother, and boosting overall team efficiency.
12 min est. read
View Project
Get started
Senior UI/UX Designer
Designing the First Wayfinding App for Autistic People at DXB
10 min est. read
Designing DXB Inclusive Maps was both inspiring and demanding. The main challenge was creating a calm and supportive experience that avoided overstimulation while still guiding autistic travelers through complex airport processes. I simplified journeys into clear steps, tested colors and flows for accessibility, and refined interactions through research and iteration to make the experience intuitive and reassuring.
Senior UI/UX Designer
Designing the First Wayfinding App for Autistic People at DXB
10 min est. read
Designing DXB Inclusive Maps was both inspiring and demanding. The main challenge was creating a calm and supportive experience that avoided overstimulation while still guiding autistic travelers through complex airport processes. I simplified journeys into clear steps, tested colors and flows for accessibility, and refined interactions through research and iteration to make the experience intuitive and reassuring.
Senior UI Designer
Designing DXB Airport’s Real-Time Express Maps for Seamless Terminal Navigation
3 min est. read
This case study highlights the creation of DXB Airport’s Express Maps, a real-time wayfinding tool that helps travelers navigate terminals with clarity and ease. Accessible via QR codes, the maps deliver fast, intuitive guidance to gates, dining, and services, ensuring a smoother journey through one of the world’s busiest airports.
Senior UI Designer
Designing DXB Airport’s Real-Time Express Maps for Seamless Terminal Navigation
3 min est. read
This case study highlights the creation of DXB Airport’s Express Maps, a real-time wayfinding tool that helps travelers navigate terminals with clarity and ease. Accessible via QR codes, the maps deliver fast, intuitive guidance to gates, dining, and services, ensuring a smoother journey through one of the world’s busiest airports.
Senior UI Designer
Designing the Kia Tasman Digital Journey: Microsite to Configurator
6 min est. read
This case study highlights the end-to-end design of Kia Tasman’s digital journey, combining a dedicated microsite with an interactive configurator. The microsite introduces the Tasman with a clear brand narrative and engaging visuals, while the configurator allows users to explore and personalize the vehicle through smooth, intuitive interactions. Together, they create a seamless experience that balances storytelling with functionality, guiding users from discovery to customization.
Senior UI Designer
Designing the Kia Tasman Digital Journey: Microsite to Configurator
6 min est. read
This case study highlights the end-to-end design of Kia Tasman’s digital journey, combining a dedicated microsite with an interactive configurator. The microsite introduces the Tasman with a clear brand narrative and engaging visuals, while the configurator allows users to explore and personalize the vehicle through smooth, intuitive interactions. Together, they create a seamless experience that balances storytelling with functionality, guiding users from discovery to customization.