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Designing Cadillac’s Luxury EV Range Website

Designing Cadillac’s Luxury EV Range Website

Designing Cadillac’s Luxury EV Range Website

2 min est. read

Overview

This case study showcases the UI design i created for Cadillac’s EV Range website. The project encompassed designing two core bilingual templates: a homepage introducing the full range and individual product pages for each of the five models. The experience was crafted to embody Cadillac’s premium brand aesthetic, with an emphasis on luxury and elegance, subtly conveying the EV transition without making it the central design focus.

This case study showcases the UI design i created for Cadillac’s EV Range website. The project encompassed designing two core bilingual templates: a homepage introducing the full range and individual product pages for each of the five models. The experience was crafted to embody Cadillac’s premium brand aesthetic, with an emphasis on luxury and elegance, subtly conveying the EV transition without making it the central design focus.

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My Role

Senior UI Designer

Senior UI Designer

The Team

1x UI Designer
1x UX Architect

1x CX Director

1x Account Manager

1x UI Designer
1x UX Architect

1x CX Director

1x Account Manager

Immersive Experience

Home Page

Product Page

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