All Projects
Senior Product Designer | UI Lead
Driving Engagement Through Cadillac’s EV Digital Experience
Built a digital solution for Cadillac’s EV Range, enabling users to explore models and make informed decisions, while reflecting the brand’s luxury positioning.
2 min est. read
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Lead Product Designer
Reducing the drop-off rates by
19% at Sastaticket
This case study showcases the process and the problems I faced when trying to decrease the drop-off rates on the search results page, which was 61%, one of the key steps of the funnel in the booking experience for a platform with a 500k+ monthly user base. It highlights how I overcame challenges and came up with viable solutions through extensive research and testing, which eventually reduced drop-off by 19%. I was the lead on this project.
8 min est. read
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Senior Product Designer | UI Lead
Streamlining NEOM’s Marketing Design with a Scalable System
Created a scalable marketing design system for NEOM to ensure consistent, flexible, and efficient execution of digital campaigns across multiple teams and channels.
4 min est. read
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Senior Product Designer | UI Lead
Enhancing Passenger Experience with DXB Airport Express Maps
Built a real-time digital mapping experience for DXB Airport to help passengers navigate terminals efficiently and reduce travel stress, improving overall airport wayfinding.
5 min est. read
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Senior Product Designer | UI Lead
Shaping the Luxury Banking Experience for KFH
Created Kuwait Finance House’s luxury banking experience to help users navigate services and access information seamlessly, while reflecting the brand’s premium positioning.
3 min est. read
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Senior Product Designer | UI Lead
Designing the First Wayfinding App for Autistic People at DXB
Designing DXB Inclusive Maps was both inspiring and demanding. The main challenge was creating a calm and supportive experience that avoided overstimulation while still guiding autistic travelers through complex airport processes. I simplified journeys into clear steps, tested colors and flows for accessibility, and refined interactions through research and iteration to make the experience intuitive and reassuring.
10 min est. read
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Senior Product Designer | UI Lead
Optimizing the Kia Tasman Digital Journey
Built a connected microsite-to-configurator experience for Kia Tasman, streamlining exploration and enabling users to interact with vehicle options efficiently.
6 min est. read
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UX Case Study
Empowering Remote Teams with a Task-Management App
This case study highlights my work on a task management app for remote teams. I tackled challenges around poor communication and scattered workflows, then used research, prototyping, and testing to redesign the experience, making task tracking clearer, collaboration smoother, and boosting overall team efficiency.
12 min est. read
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Reducing the drop-off rates by 19% at Sastaticket
Lead Product Designer
This case study showcases the process and the problems I faced when trying to decrease the drop-off rates on the search results page, which was 61%, one of the key steps of the funnel in the booking experience for a platform with a 500k+ monthly user base. It highlights how I overcame challenges and came up with viable solutions through extensive research and testing, which eventually reduced drop-off by 19%. I was the lead on this project.
8 min est. read
View Project
Get started
Senior Product Designer | UI Lead
Designing the First Wayfinding App for Autistic People at DXB
Designing DXB Inclusive Maps was both inspiring and demanding. The main challenge was creating a calm and supportive experience that avoided overstimulation while still guiding autistic travelers through complex airport processes. I simplified journeys into clear steps, tested colors and flows for accessibility, and refined interactions through research and iteration to make the experience intuitive and reassuring.
10 min est. read
View Project
Get started
Senior Product Designer | UI Lead
Streamlining NEOM’s Marketing Design with a Scalable System
Created a scalable marketing design system for NEOM to ensure consistent, flexible, and efficient execution of digital campaigns across multiple teams and channels.
4 min est. read
View Project
Get started
Senior Product Designer | UI Lead
Shaping the Luxury Banking Experience for KFH
Created Kuwait Finance House’s luxury banking experience to help users navigate services and access information seamlessly, while reflecting the brand’s premium positioning.
3 min est. read
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Get started
Senior Product Designer | UI Lead
Enhancing Passenger Experience with DXB Airport Express Maps
Built a real-time digital mapping experience for DXB Airport to help passengers navigate terminals efficiently and reduce travel stress, improving overall airport wayfinding.
3 min est. read
View Project
Get started
UX Case Study
Empowering Remote Teams with a Task-Management App
This case study highlights my work on a task management app for remote teams. I tackled challenges around poor communication and scattered workflows, then used research, prototyping, and testing to redesign the experience, making task tracking clearer, collaboration smoother, and boosting overall team efficiency.
12 min est. read
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Get started
