About Me

About Me

I design to close the gap between intent and action.


Five years across product and enterprise design. The moments I care about most are where users hesitate, abandon, or lose trust. A card hierarchy that buries the wrong thing. A CTA competing for the wrong attention. A dead end with nowhere to go. Most of my best work has happened exactly there.


Reduced booking drop-off by 19% on a 500k user platform. Led design for enterprise platforms including NEOM, Kia, Kuwait Finance House, and Dubai Airports.


I work where product thinking meets visual craft. I don't separate the two.

I design to close the gap between intent and action.


Five years across product and enterprise design. The moments I care about most are where users hesitate, abandon, or lose trust. A card hierarchy that buries the wrong thing. A CTA competing for the wrong attention. A dead end with nowhere to go. Most of my best work has happened exactly there.


Reduced booking drop-off by 19% on a 500k user platform. Led design for enterprise platforms including NEOM, Kia, Kuwait Finance House, and Dubai Airports.


I work where product thinking meets visual craft. I don't separate the two.

Let's Connect

Let's Connect

How I Think

How I Think

users across global products

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industry verticals

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global product initiatives

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global product initiatives

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industries verticals

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users across global products

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global product initiatives

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industry verticals

0m+

users across global products

Outside Of Work I..

Outside Of Work I..

Recharge through gaming

Gaming has always been my way to unwind. Sometimes it is just me diving into a single player game to recharge. Other times it is me, my wife, and a few friends online turning nights into laughs, chaos, and friendly competition.

Capture the moment

I'm not really a photographer. I just have my phone on me and sometimes something looks too good not to capture.

Seek adventure

Travel is one of my favorite ways to reset and find inspiration. I love exploring new places with my wife, and our last big trip was to Thailand. We explored the temples of Chiang Mai, and Chiang Rai, soaking in the culture. Then we swapped city life for the beaches of Phuket and the Phi Phi Islands.

Let's solve something

meaningful

Let's solve something

meaningful

Let's Connect

Let's Connect

Let's solve

something

meaningful

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