About Me
About Me
About Me
I design to close the gap between intent and action.
I'm an award winning Senior Product Designer based in Dubai, with seven years scaling products across travel, fintech, and enterprise platforms. The moments I care about most are where users hesitate, abandon, or lose trust, most of my strongest work has happened right there.
I've spent that time across two very different environments. At Sastaticket, a travel platform serving 500,000 monthly users, I grew from intern to Lead Product Designer, owning core booking and conversion flows end to end. At MRM McCann, I've led design across enterprise platforms including NEOM, Kuwait Finance House, Gucci, McDonald's, and Dubai Airports, and several others spanning fintech, luxury retail, hospitality, and aviation.
I design to close the gap between intent and action.
I'm an award winning Senior Product Designer based in Dubai, with seven years scaling products across travel, fintech, and enterprise platforms. The moments I care about most are where users hesitate, abandon, or lose trust, most of my strongest work has happened right there.
I've spent that time across two very different environments. At Sastaticket, a travel platform serving 500,000 monthly users, I grew from intern to Lead Product Designer, owning core booking and conversion flows end to end. At MRM McCann, I've led design across enterprise platforms including NEOM, Kuwait Finance House, Gucci, McDonald's, and Dubai Airports, and several others spanning fintech, luxury retail, hospitality, and aviation.
How I Think
How I Think
Moving the metric matters.
So does the craft.
When engineering has
hard limits, I solve what
design can fix on its own first.
I understand the problem before jumping into design.
Feedback is on the design,
not on me. Design is
iterative, never perfect.
I collaborate with product
and engineering. Design doesn't happen in isolation.
Tradeoffs are part of the job.
Not everything can ship
and that's fine.
Systems aren't a deliverable. They're part of the problem.
Engineering constraints are real. I design with them considered, not ignored.
Outcomes over outputs. Delivering is not the
same as solving.
I believe that delightful experiences foster trust.
Moving the metric matters.
So does the craft.
When engineering has
hard limits, I solve what
design can fix on its own first.
I understand the problem before jumping into design.
Feedback is on the design,
not on me. Design is
iterative, never perfect.
I collaborate with product
and engineering. Design doesn't happen in isolation.
Tradeoffs are part of the job.
Not everything can ship
and that's fine.
Systems aren't a deliverable. They're part of the problem.
Engineering constraints are real. I design with them considered, not ignored.
Outcomes over outputs. Delivering is not the same as solving.
I believe that delightful experiences foster trust.
Awards & Credentials
Awards & Credentials
Enterprise Design Thinking
Enterprise Design Thinking
Enterprise Design Thinking
Beyond The Cubicle
Beyond The Cubicle
Top of Thailand with my favourite person
Where I lose track of time
1188 chapters and counting
Camera 1, Markhor 0. Who's the GOAT now?
The kind of view worth slowing down for
My toughest design critic, Suki
Let's solve something
meaningful
Let's solve something
meaningful
Let's Connect
Let's Connect
Let's solve
something
meaningful