About Me
About Me
I design to close the gap between intent and action.
An award-winning senior product designer who has scaled products across travel, fintech, and financial platforms, recognised at Cannes Lions. The moments I care about most are where users hesitate, abandon, or lose trust. A card hierarchy that buries the wrong thing. A CTA competing for the wrong attention. A dead end with nowhere to go. Most of my best work has happened exactly there.
Reduced booking drop-off by 19% on a 500k user platform. Scaled a bilingual design system across 200k monthly users for NEOM, cutting rollout time by 25%. Pioneered AI native workflows to eliminate a full front-end development cycle for an Aramco dashboard. Led design for enterprise platforms including Kia, Cadillac, Emirates Investment Bank, Kuwait Finance House, and Dubai Airports. Defined the scroll interaction layer for The Birdwatcher, recognised with 1 Silver and 2 Bronze at Cannes Lions 2026, the most prestigious design award festival in the world.
I work where product thinking, visual craft, and AI assisted workflows meet. I don't separate the three.
I design to close the gap between intent
and action.
Five years across product and enterprise design. The moments I care about most are where users hesitate, abandon, or lose trust. A card hierarchy that buries the wrong thing. A CTA competing for the wrong attention. A dead end with nowhere to go. Most of my best work has happened
exactly there.
Reduced booking drop-off by 19% on a 500k user platform. Scaled a bilingual design system across 200k monthly users for NEOM, cutting rollout time by 25%. Pioneered AI native workflows to eliminate a full front-end development cycle for an Aramco dashboard. Led design for enterprise platforms including Kia, Cadillac, Emirates Investment Bank, Kuwait Finance House, and Dubai Airports. Defined the scroll interaction layer for The Birdwatcher, recognised with 1 Silver and 2 Bronze at Cannes Lions 2026, the most prestigious design award festival in the world.
I work where product thinking meets visual craft. I don't separate the two.
I design to close the gap between intent and action.
Five years across product and enterprise design. The moments I care about most are where users hesitate, abandon, or lose trust. A card hierarchy that buries the wrong thing. A CTA competing for the wrong attention. A dead end with nowhere to go. Most of my best work has happened exactly there.
Reduced booking drop-off by 19% on a 500k user platform. Scaled a bilingual design system across 200k monthly users for NEOM, cutting rollout time by 25%. Led design for enterprise platforms including Kia, Cadillac, Emirates Investment Bank, Kuwait Finance House, and Dubai Airports. Most recently contributed to The Birdwatcher, recognised with 1 Silver and 2 Bronze at Cannes Lions 2026, the most prestigious design award
festival in the world.
I work where product thinking meets visual craft. I don't separate the two.
I design to close the gap between intent and action.
An award-winning senior product designer who has scaled products across travel, fintech, and financial platforms, recognised at Cannes Lions. The moments I care about most are where users hesitate, abandon, or lose trust. A card hierarchy that buries the wrong thing. A CTA competing for the wrong attention. A dead end with nowhere to go. Most of my best work has happened exactly there.
Reduced booking drop-off by 19% on a 500k user platform. Scaled a bilingual design system across 200k monthly users for NEOM, cutting rollout time by 25%. Pioneered AI native workflows to eliminate a full front-end development cycle for an Aramco dashboard. Led design for enterprise platforms including Kia, Cadillac, Emirates Investment Bank, Kuwait Finance House, and Dubai Airports. Defined the scroll interaction layer for The Birdwatcher, recognised with 1 Silver and 2 Bronze at Cannes Lions 2026, the most prestigious design award festival in the world.
I work where product thinking, visual craft, and AI assisted workflows meet. I don't separate the three.
Let's Connect
Let's Connect
How I Think
How I Think
I design experiences
that move metrics and
look good.
When design and engineering conflict, I find what design can solve on its own first.
I understand the problem before jumping into design.
Feedback is on the design,
not on me. Design is iterative, never perfect.
I collaborate with product
and engineering. Design doesn't happen in isolation.
Tradeoffs are part of the job.
Not everything can ship
and that's fine.
I build systems alongside the design, not after it.
Engineering constraints are real. I design with them, not
against them.
Outcomes over outputs. Delivering is not the
same as solving.
I design experiences
that move metrics and
look good.
When design and engineering conflict, I find what design can solve on its own first.
I understand the problem before jumping into design.
Feedback is on the design,
not on me. Design is iterative, never perfect.
I collaborate with product
and engineering. Design doesn't happen in isolation.
Tradeoffs are part of the job.
Not everything can ship
and that's fine.
I build systems alongside the design, not after it.
Engineering constraints are real. I design with them, not
against them.
Outcomes over outputs. Delivering is not the
same as solving.
users across global products
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industry verticals
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global product initiatives
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global product initiatives
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industries verticals
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users across global products
0m+
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global product initiatives
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industry verticals
0m+
users across global products
Outside Of Work I..
Outside Of Work I..
Recharge through gaming
Gaming has always been my way to unwind. Sometimes it is just me diving into a single player game to recharge. Other times it is me, my wife, and a few friends online turning nights into laughs, chaos, and friendly competition.
Capture the moment
I'm not really a photographer. I just have my phone on me and sometimes something looks too good not to capture.
Seek adventure
Travel is one of my favorite ways to reset and find inspiration. I love exploring new places with my wife, and our last big trip was to Thailand. We explored the temples of Chiang Mai, and Chiang Rai, soaking in the culture. Then we swapped city life for the beaches of Phuket and the Phi Phi Islands.
Let's solve something
meaningful
Let's solve something
meaningful
Let's Connect
Let's Connect
Let's solve
something
meaningful