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Quick highlights of other projects I've done at Sastaticket
Quick highlights of other projects I've done at Sastaticket
Quick highlights of other projects I've done at Sastaticket
6 min est. read
Overview
These Sastaticket projects are short and sweet, just the highlights, no epic sagas this time.
These Sastaticket projects are short and sweet, just the highlights, no epic sagas this time.
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My Role
Lead Product Designer
Lead Product Designer
Note
Mobile app and web experience is very similar, so mostly you’ll only be seeing a single mobile screenshot that is a reference to both, the app and mobile web.
Mobile app and web experience is very similar, so mostly you’ll only be seeing a single mobile screenshot that is a reference to both, the app and mobile web.
Price Freeze
Problem
Travel prices change constantly and many users felt anxious about booking too early or too late. This often led to hesitation and drop offs during checkout. Introducing a new feature like Price Freeze also risked confusion since it was unfamiliar to most users.
Travel prices change constantly and many users felt anxious about booking too early or too late. This often led to hesitation and drop offs during checkout. Introducing a new feature like Price Freeze also risked confusion since it was unfamiliar to most users.
Solution
I led the design of the Price Freeze feature, which allowed users to pay a small fee to lock in a ticket price and complete the purchase later. I created a short demo within the booking flow to explain how it worked and added subtle in-flow messaging, such as the non refundable fee, so the design clarified itself without clutter or confusion.
I led the design of the Price Freeze feature, which allowed users to pay a small fee to lock in a ticket price and complete the purchase later. I created a short demo within the booking flow to explain how it worked and added subtle in-flow messaging, such as the non refundable fee, so the design clarified itself without clutter or confusion.
Impact
The feature gave travelers peace of mind and reduced booking hesitation. It not only built trust around the brand but also encouraged users to complete bookings they might have abandoned, directly improving conversion while creating a more user friendly experience.
The feature gave travelers peace of mind and reduced booking hesitation. It not only built trust around the brand but also encouraged users to complete bookings they might have abandoned, directly improving conversion while creating a more user friendly experience.
Partial Payments
Problem
Many travelers wanted flexibility when paying for bookings, especially for higher ticket prices. Without the option to split payments, users with spending limits on a single card or those who preferred to distribute costs across multiple methods often abandoned the booking process. There was also the risk of confusion for less tech savvy users when managing multiple transactions.
Many travelers wanted flexibility when paying for bookings, especially for higher ticket prices. Without the option to split payments, users with spending limits on a single card or those who preferred to distribute costs across multiple methods often abandoned the booking process. There was also the risk of confusion for less tech savvy users when managing multiple transactions.
Solution
I led the design of the Partial Payments feature, allowing users to split a booking payment across multiple methods, such as two different debit cards. The interface clearly displayed the remaining amount, amounts already paid, and a full price summary with all transactions. To support different needs, users could either pay the remaining balance in full or enter a custom amount to create additional splits. A short demo was integrated into the flow to make the process intuitive even for less experienced users. Edge cases were carefully considered so the feature could handle a wide range of real world scenarios smoothly.
I led the design of the Partial Payments feature, allowing users to split a booking payment across multiple methods, such as two different debit cards. The interface clearly displayed the remaining amount, amounts already paid, and a full price summary with all transactions. To support different needs, users could either pay the remaining balance in full or enter a custom amount to create additional splits. A short demo was integrated into the flow to make the process intuitive even for less experienced users. Edge cases were carefully considered so the feature could handle a wide range of real world scenarios smoothly.
Impact
Partial Payments gave users greater flexibility and confidence when booking, reducing drop offs and making the platform more inclusive. The clear and transparent UX helped build trust and ease of use, while the flexibility directly supported higher conversion for bookings that might otherwise have been abandoned.
Partial Payments gave users greater flexibility and confidence when booking, reducing drop offs and making the platform more inclusive. The clear and transparent UX helped build trust and ease of use, while the flexibility directly supported higher conversion for bookings that might otherwise have been abandoned.
Sasta Wallet
Problem
Refunds through banks often took days to process, frustrating frequent travelers and delaying rebookings. Cashback and loyalty rewards also lacked a unified system, which reduced their impact. Through A/B testing and user research, these assumptions were validated, users consistently highlighted the need for faster refunds, more flexibility in payments, and better visibility of rewards.
Refunds through banks often took days to process, frustrating frequent travelers and delaying rebookings. Cashback and loyalty rewards also lacked a unified system, which reduced their impact. Through A/B testing and user research, these assumptions were validated, users consistently highlighted the need for faster refunds, more flexibility in payments, and better visibility of rewards.
Solution
I designed the Wallet feature as a fintech product that centralized refunds, cashback, and loyalty rewards. Refunds were credited instantly into the wallet, making them immediately usable for the next booking. Payments could be made fully from the wallet or split with another method if the balance was not enough, covering a wide range of user scenarios.
I designed the Wallet feature as a fintech product that centralized refunds, cashback, and loyalty rewards. Refunds were credited instantly into the wallet, making them immediately usable for the next booking. Payments could be made fully from the wallet or split with another method if the balance was not enough, covering a wide range of user scenarios.
Impact
The wallet improved trust by removing refund delays, boosted engagement by making rewards visible and usable, and increased retention by simplifying repeat bookings. It also opened the door for future financial integrations within the platform.
The wallet improved trust by removing refund delays, boosted engagement by making rewards visible and usable, and increased retention by simplifying repeat bookings. It also opened the door for future financial integrations within the platform.
Sasta Refund
Problem
Many travelers hesitated to book because of uncertainty around their plans. Non refundable tickets came with the risk of losing the full amount if a trip was canceled. Research showed this created anxiety around issues like visa approvals, event delays, or unexpected changes, leading to drop offs during booking.
Many travelers hesitated to book because of uncertainty around their plans. Non refundable tickets came with the risk of losing the full amount if a trip was canceled. Research showed this created anxiety around issues like visa approvals, event delays, or unexpected changes, leading to drop offs during booking.
Solution
I designed Sasta Refund as an optional add on that allowed users to pay a small fee and secure the right to cancel without penalties, even on non refundable tickets. The flow was created to feel intuitive and reassuring, standing out just enough to grab attention without distracting from the main booking journey. Clear messaging highlighted peace of mind as the key value.
I designed Sasta Refund as an optional add on that allowed users to pay a small fee and secure the right to cancel without penalties, even on non refundable tickets. The flow was created to feel intuitive and reassuring, standing out just enough to grab attention without distracting from the main booking journey. Clear messaging highlighted peace of mind as the key value.
Impact
Sasta Refund gave users confidence to book earlier and more freely, knowing they were protected if plans changed. It was well received, improved trust, and directly supported higher conversions by reducing the hesitation linked to cancellation risks.
Sasta Refund gave users confidence to book earlier and more freely, knowing they were protected if plans changed. It was well received, improved trust, and directly supported higher conversions by reducing the hesitation linked to cancellation risks.
Baggage / Seat / Meal Addon
Problem
Travelers increasingly expect to customize their bookings with options like seat selection, meals, and baggage. Competitor scans showed that most rival platforms already offered these features, and user feedback confirmed strong demand. Without this flexibility, users felt limited and the platform risked falling behind in both usability and perception.
Travelers increasingly expect to customize their bookings with options like seat selection, meals, and baggage. Competitor scans showed that most rival platforms already offered these features, and user feedback confirmed strong demand. Without this flexibility, users felt limited and the platform risked falling behind in both usability and perception.
Solution
I designed an intuitive add-ons flow that let users easily choose seats, meals, and baggage during the booking journey. The flow was built to handle complex scenarios such as multiple travelers and multiple flights within a single booking. Careful attention was given to ensuring clarity and ease of use, so that selecting add-ons felt natural and not overwhelming.
I designed an intuitive add-ons flow that let users easily choose seats, meals, and baggage during the booking journey. The flow was built to handle complex scenarios such as multiple travelers and multiple flights within a single booking. Careful attention was given to ensuring clarity and ease of use, so that selecting add-ons felt natural and not overwhelming.
Impact
The add-ons flow gave travelers more control and personalization, aligning the platform with industry standards and user expectations. It increased satisfaction by making the booking process more complete and opened opportunities for additional revenue through upsells, all while keeping the experience seamless and intuitive.
The add-ons flow gave travelers more control and personalization, aligning the platform with industry standards and user expectations. It increased satisfaction by making the booking process more complete and opened opportunities for additional revenue through upsells, all while keeping the experience seamless and intuitive.
Travel Insurance
Problem
Travelers often worry about unexpected issues like delays, lost baggage, or medical emergencies when booking. While insurance could offer peace of mind, most users found it confusing or were unsure if it was worth the cost. Without clear communication, this valuable option was often skipped.
Travelers often worry about unexpected issues like delays, lost baggage, or medical emergencies when booking. While insurance could offer peace of mind, most users found it confusing or were unsure if it was worth the cost. Without clear communication, this valuable option was often skipped.
Solution
I led the design of the TPL Insurance add-on, focusing on making protection feel simple and approachable. The flow clearly highlighted the most relevant benefits upfront, while still allowing users to expand and view the full list. Pricing was transparent, terms and conditions were accessible, and motivational copy guided users toward choosing protection. The flow was kept intuitive so that even less experienced users could understand the value quickly.
I led the design of the TPL Insurance add-on, focusing on making protection feel simple and approachable. The flow clearly highlighted the most relevant benefits upfront, while still allowing users to expand and view the full list. Pricing was transparent, terms and conditions were accessible, and motivational copy guided users toward choosing protection. The flow was kept intuitive so that even less experienced users could understand the value quickly.
Impact
The add-on gave travelers confidence and ease of mind at an affordable price. The design made insurance adoption more seamless, reducing hesitation and helping the business capture additional revenue. At the same time, it strengthened trust by showing that the platform cared about protecting its users.
The add-on gave travelers confidence and ease of mind at an affordable price. The design made insurance adoption more seamless, reducing hesitation and helping the business capture additional revenue. At the same time, it strengthened trust by showing that the platform cared about protecting its users.
Login/Signup
Problem
The existing login and signup experience created unnecessary friction and was not optimized for different types of users. A UX audit revealed pain points such as confusing steps, limited flexibility, and reliance on email password authentication, which was not the most intuitive or secure option for the audience. This complexity affected both conversion and user trust.
The existing login and signup experience created unnecessary friction and was not optimized for different types of users. A UX audit revealed pain points such as confusing steps, limited flexibility, and reliance on email password authentication, which was not the most intuitive or secure option for the audience. This complexity affected both conversion and user trust.
Solution
Through user interviews, competitor scans, and secondary research, three main user groups were identified: registered users, partners, and guest users. I redesigned the journey to cater to each group with clearer paths and simpler decision points. After analyzing user behavior and security needs, the flow shifted to a mobile OTP first approach, which proved to be more intuitive and secure than traditional email password login.
Through user interviews, competitor scans, and secondary research, three main user groups were identified: registered users, partners, and guest users. I redesigned the journey to cater to each group with clearer paths and simpler decision points. After analyzing user behavior and security needs, the flow shifted to a mobile OTP first approach, which proved to be more intuitive and secure than traditional email password login.
Impact
The new login and signup flow significantly reduced friction and created a safer, more user friendly experience. Mobile OTP helped users feel confident and in control, while the tailored flows for different user groups improved accessibility and made onboarding smoother. This directly supported higher conversion and trust during the most critical stage of the journey.
The new login and signup flow significantly reduced friction and created a safer, more user friendly experience. Mobile OTP helped users feel confident and in control, while the tailored flows for different user groups improved accessibility and made onboarding smoother. This directly supported higher conversion and trust during the most critical stage of the journey.
